Insights

Virtual Staging That Actually Converts in New York

NYC-specific virtual staging tips: styles that fit neighborhoods, MLS-safe labeling, and layouts that help buyers visualize scale and flow.

Insights

Virtual Staging That Actually Converts in New York

NYC-specific virtual staging tips: styles that fit neighborhoods, MLS-safe labeling, and layouts that help buyers visualize scale and flow.

Feb 15, 2025

Feb 15, 2025

Set expectations (and stay compliant)

Always label images “Virtually Staged.” Keep an original empty photo in the gallery. Don’t change permanent features (windows, floors, views).

Choose styles buyers expect (by vibe, not strict zip code)

  • SoHo / Tribeca lofts: Industrial—walnut, metal, low-profile sofas, oversized art.

  • Park Slope / Brooklyn Heights: Transitional—lighter woods, classic silhouettes, rugs with subtle pattern.

  • Upper East / prewar co-ops: Traditional-light—skirted sofas, vintage accents, symmetry.

  • LIC / Hudson Yards new devs: Contemporary minimal—clean lines, soft neutrals, thin-frame furniture.

Layout rules that sell

  • Scale first: Use furniture that fits real dimensions—queen vs. king, 6-seat vs. 8-seat tables.

  • Flow arrows: Leave 36–42 in walking paths; show how rooms connect.

  • Hero angle + utility angle: One emotional wide, one tighter angle that proves bed size or seating count.

  • Add life: A few plants/books, warm throws, and soft art—skip busy patterns.

Deliverables that perform

  • A staged cover image, 1–2 staged secondaries, plus the originals.

  • Vertical crops for StreetEasy/Reels.

  • A caption template: “Virtually staged to illustrate furniture layout and scale.”

Pro tip: Stage one flexible room as an office/guest hybrid—NYC buyers love dual-purpose spaces.